STORIES & CONCEPTS

Copywriting, editing & storytelling assignments. That’s what you’ll find here.

Ministerie van Justitie & Veiligheid (JenV)

Some (Dutch) articles I wrote for the Ministry of Justice & Security (text and photography):

Twinning: samen sterk op Sint Maarten

De mens centraal 

Hoe nieuwe technologie oude zaken oplost

Hoe houd je na een ramp de rechtsstaat overeind?

McPolitie

Samen werken aan recht en veiligheid

Als de dijken breken…

Openbaar Ministerie (OM)

For the public prosecutors; Openbaar Minister (Parket-Generaal Den Haag) I did some writing and photography assignments on the side, during my communication job.

De stilte voorbij

Brug met Frankrijk

Snel beslissen

De moord op Helmin Wiels

Het ideale beslaghuis is leeg

AKO0479-BannerMonsterboardV2AKO/COPYWRITING

Copy for an online banner to attract new employees for AKO
CLIENT:  AKO
AGENCY: Hansnel

GREENPEACE / COPYWRITING

Copy for Greenpeace
CLIENT: Greenpeace
ART-DIRECTOR: Boris Thorbecke

GUP MAGAZINE / EDITORIAL

Schermafbeelding 2016-03-07 om 04.21.33Book reviews for GUP Magazine

 CANTINA STRELLA / EDITORIAL

Interview with the Andreas Brothers about their Italiane wine company Cantina Strella
Schermafbeelding 2016-03-07 om 04.18.59

GOEDE TIJDEN, SLECHTE TIJDEN / CONTENT MANAGEMENT

Content management for Goede Tijden, Slechte Tijden (and the former Onderweg naar Morgen). Dutch soap operas
CLIENT: ENDEMOL
Schermafbeelding 2016-03-05 om 15.18.03

VRAAGHETDEPOLITIE.NL / CONTENT MANAGEMENT + CONCEPT

Concepts, content management & communication specialist for vraaghetdepolitie.nl, the official youth platform for the Dutch police.
CLIENT:  Politie (Dutch police force) + editor 24/7 the employee magazine of the Dutch police.
Schermafbeelding 2016-03-05 om 16.55.43
vraaghetdepolitie-logo-groot
Schermafbeelding 2016-03-05 om 16.32.50
Boefjes-NR17-2014

DANCE VALLEY / EDITOR IN CHIEF

Editor in chief for Dance Valley.
Responsible for the website, Dance Valley Magazine, (video) interviews with DJs and managing editorial interns.
CLIENT: UDC
Schermafbeelding 2016-03-07 om 04.12.49
Schermafbeelding 2016-03-05 om 15.18.20

JACKIE MAGAZINE / EDITORIAL

Texts + editing
Schermafbeelding 2016-03-05 om 16.33.51
Schermafbeelding 2016-03-05 om 16.34.09

BEDRIJFSCHAP HORECA & CATERING / EDITORIAL

Various interviews with innovative people in the food business
Schermafbeelding 2016-03-07 om 04.10.54

RIETVELD DRAWINGS / CONCEPT

“Create a coloring that potential future Rietveld students have to color for their admission.”
Quite a challenge for me, because I can’t draw… That’s why I decided to recreate art (it’s a Herman Brood!), with duct tape and plastic. For the other coloring I ripped the paper in pieces and put it onder the copy machine. All white and empty. Both my colorings were selected. Yeah!
kleurplaat4b

V&D MAGAZINE / CONCEPT & COPYWRITING

The former well-known Dutch warehouse V&D wanted to go in a different direction.
Instead of their sales magazine they wanted to create a glossy to reach consumers.
I wrote a concept for it and thought including colunns. I also wrote part of the copy.
AGENCY: STUDIO FO
CLIENT: V&D
Schermafbeelding 2016-03-06 om 15.47.49
Schermafbeelding 2016-03-05 om 23.28.10

APPLE

Pay-off & copy for various campaign materials (on- and offline)
AGENCY: Hansnel
CLIENT: Apple Premium Resellers
APPLE0330 POS st70x100.indd